Dear Commons Community,
An evaluation of the November 2012 elections from the nation’s leading voice for college Republicans offers a searing indictment of the GOP “brand” and the major challenges the party faces in wooing young voters. Later today, the College Republican National Committee will make public a 95-page report dissecting what went wrong for Republicans with young voters in the 2012 elections and how the party can improve its showing with that key demographic in the future. As covered in Politico:
“Titled the “Grand Old Party for a Brand New Generation,” the report is sharply critical of the GOP on several fronts. The study slams some Republicans’ almost singular focus on downsizing Big Government and cutting taxes; candidates’ use of offensive, polarizing rhetoric; and the party’s belly-flop efforts at messaging and outreach, even as the report presents a way forward and, at times, strikes an optimistic tone.
In the report, the young Republican activists acknowledge their party has suffered significant damage in recent years. A sampling of the critique on:
Gay marriage: “On the ‘open-minded’ issue … [w]e will face serious difficulty so long as the issue of gay marriage remains on the table.”
Hispanics: “Latino voters … tend to think the GOP couldn’t care less about them.”
Perception of the party’s economic stance: “We’ve become the party that will pat you on your back when you make it, but won’t offer you a hand to help you get there.”
Big reason for the image problem: The “outrageous statements made by errant Republican voices.”
Words that up-for-grabs voters associate with the GOP: “The responses were brutal: closed-minded, racist, rigid, old-fashioned.”
The report is based largely on two national surveys of 800 registered voters each, ages 18-29, and six focus groups of young people, including Hispanics, Asian-Americans, single women, economically struggling men and aspiring entrepreneurs in Ohio, Florida and California who had voted for President Barack Obama — he cleaned up with 60 percent of the youth vote — but were considered “winnable” for the GOP.”
Tony
