New York Times to Re-Enter the Education Business!

Dear Commons Community,

The Chronicle of Higher Education is reporting that the The New York Times is re-entering the world of education with a new effort called NYT EDUcation. While there were few details, The Chronicle reported:

“The Times is collaborating with the CIG Education Group, which helps create branded academic institutions like Sotheby’s Institute of Art, to develop the program. Michael Greenspon, general manager of news services and international for the Times, said the effort had come from the business side rather than the newsroom.

Journalists on the Times staff are busy with their day jobs and would not be required to participate, though he said he could see them offering guest lectures or particularly interested staff members becoming otherwise involved—as long as it did not conflict with their editorial duties.

The Times has tried and failed at such educational efforts before. Its Knowledge Network, an online-education program the newspaper started in 2007 in collaboration with Stanford University, the University of Southern California, and other colleges, was suspended in 2012.

NYT EDUcation differs from the Knowledge Network primarily in its business model. “The Knowledge Network relied primarily on the New York Times brand alone, and I think the combination of the New York Times brand with the educators and the practitioners that CIG brings just is a combination that we alone could not beat,” Mr. Greenspon said.

When the Times suspended the Knowledge Network, it wasn’t trying to get out of the education game completely, he said.

“We took a step back, we didn’t take a step out,” Mr. Greenspon said. “For us, it was really just trying to figure out what was the right way to get back in.”

Though the plan is to offer courses starting this fall, the development of the courses is still in its very early stages. Officials did not say what topics would be covered, who would be teaching them, or how much the courses would cost.

“All the options are on the table,” said Michael Chung, chief executive of CIG. Some courses could be online, others could meet face to face, or they could be hybrids, he added.”

Tony

 

Comments are closed.